The office is permanent. Its record should be too.
The new person starts from scratch. The history disappears. Posts made in an official capacity can be silently deleted — no trace, no explanation, no way for the public to know they ever existed. The public follows the office, not the person. They deserve a complete record of what it said.
Critical public institutions may qualify for a public interest exemption. No spam.
The problem with how it works today.
Official accounts live on personal profiles. When someone leaves office, the account either goes with them, gets handed over in a chaotic transition, or a new one gets created from scratch — with no continuity, no history, and no clear record of what changed.
Nobody knows who actually wrote it. A post goes out from an official government account. Was it the minister? A special adviser? A comms intern at 11pm? There’s no way to tell, no attribution, and no accountability.
Shared passwords are a security failure waiting to happen. Login credentials get passed between comms staff, saved in spreadsheets, shared in WhatsApp groups. When someone leaves, half the time nobody thinks to change them.
The public record is fragile and deletable. Posts made in an official capacity can be silently removed — no trace, no explanation, no way for the public to know they ever existed. That’s not how democratic accountability should work.
Current platforms were designed for individuals and retrofitted for institutions. The gaps show. SocialPoints role accounts are designed from scratch for how institutional identity actually works — where the office is permanent, the record is public, and the person is the holder.
Imagine an official account the public actually trusts.
The record is complete. The attribution is clear. Nothing has been quietly deleted. Handovers take minutes, not weeks. History survives every election. Accountability is built in, not reconstructed afterwards by journalists using archive tools.
So we built it properly.
The office is the account. The person is the holder. Everything else follows from that.
The office stays. The record stays.
When power changes hands, the account continues — with a complete, transparent public record of who held it and when. No fresh start. No lost history. No messy migration.
↳ Permanent institutional identity
Every post stays tied to its holder
Each post records who was in office at the time — accurately and immutably. Readers always know whether something was written by the current or a former holder.
↳ Transparent post attribution
No shared passwords — ever
Comms teams operate through their own authenticated logins. When someone leaves, their access is revoked. The audit trail of who posted what is complete and permanent.
↳ Secure delegation model
Transfers are formal — not improvised
When a new person takes office, SocialPoints manages the transfer atomically, with a full audit trail and no gap in access or continuity.
↳ Formal transfer protocol
No ads on institutional communications
Government and public authority communications are not a targeting surface. Ads never appear on role account profiles or alongside their posts — by policy, not preference.
↳ Ad-free role accounts
The office identity cannot be claimed
Role account aliases like @ukprimeminister are permanently reserved. No one else can take them, even during a vacancy. The office’s identity is never at risk.
↳ Verified Office badge
Deleted posts don’t disappear without trace
If a post is removed, it doesn’t silently vanish. A permanent notice replaces it, recording that a post existed, when it was made, and who held office at the time.
↳ Transparent post redaction
The holder record is public by default
Anyone can see the chronological record of who has held any office, and when. Democracy requires a complete institutional record. This is it.
↳ Public holder history
Built for how institutions actually work.
Designed to match the reality of official communications, handovers, and accountability.
The office exists independently
A role account is created for the office itself, for example @ukprimeminister. The alias is permanently reserved, even if the office is temporarily vacant.
The holder is verified
The current office-holder is formally verified and granted access. They can then delegate access to authorised communications staff, each using their own individual login.
Posting happens in role context
Operators switch into role context to post as the office. Every post is attributed to the office and tied to who held it at the time — permanently.
Transfers are handled properly
When a new person takes office, the platform manages the handover. Old delegations are revoked. The new holder is verified and granted access. History remains untouched.
Removals leave a record
If a post is removed, the record is not erased. A public redaction notice remains visible, showing that a post existed, which office made it, during whose tenure, and when it was removed.
Who qualifies for a public interest exemption.
Some institutions should be on the platform regardless of ability to pay. A defined set of critical public bodies can access role accounts free of charge.
Eligible
Electoral authorities and commissions · Emergency services (government-operated) · WHO and UN agencies · National public health agencies · National weather and disaster warning services
Standard pricing applies
Government departments · Ministries · State broadcasters · Political parties · All other public bodies not in the eligible categories above
Exemptions are reviewed annually and published in a public register. Exempted accounts cannot run promoted content.
Why this matters
Trust in public institutions is at a generational low. Part of the reason is the gap between the weight of institutional communication and the infrastructure it runs on — designed for influencers, not offices. Role accounts aren’t just a product feature. They’re an argument that public communication should be held to a higher standard of permanence, attribution, and accountability than a personal post. That argument matters, and we’re building for it.
What we’re hearing from early offices.
From communications leads and governance teams in the closed pilot. Unedited.
“We’ve been trying to solve the shared-password problem for two years. This solves it structurally, not procedurally.”
Head of Digital Communications · Local Authority
“The handover took eleven minutes. The previous one took three weeks and we still lost half the post history.”
Comms Director · Government Agency
“Attribution by holder. A complete record. Deletions that leave a trace. This is what accountability actually looks like.”
Information Governance Lead · NHS Trust
Register your office or public body.
We’ll review your application and be in touch about verification, access timing, and whether a public interest exemption applies.